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Forget the telephone game – get the real scoop straight from us.
Thought we were done? Not a chance!
And if you missed yesterday’s Strategy Call, join us this Friday, June 13, at 10 AM ET for a full overview. Space is limited to 500 attendees.
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The Breakdown:
✔ You’ll still have access to unbeatable wholesale pricing
✔ You can continue serving your customers your way
✔ You’re not being left behind – you’re being invited forward
So, what is changing?
We're taking off the handcuffs.
Introducing Euforia Wholesale – a new, independent company designed for business-minded sellers like you. It’s designed for today’s entrepreneur: agile, customizable, and future-focused.
What’s Next For Pure Romance
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- We’re shifting to a direct-to-consumer brand to stay competitive in a changing market
- You’ll maintain product exclusivity – Pure Romance won’t compete with your efforts in your wholesale business
- The Pure Romance Affiliate Program will remain active
- The Euforia direct-to-consumer site will close, and the Euforia Affiliate Program will sunset
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View Pure Romance FAQ
The Future: Euforia Wholesale
As the Pure Romance Distributor program winds down, Euforia Wholesale offers you a fresh and flexible path forward.
Here’s what you can expect:
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- Up to 80% off built-in product discounts
- Bulk buying discounts you already love
- Set your own pricing – you control your margins
- Exclusive products not available anywhere else
- No contracts, no minimums
- Freedom to build your own brand, your way, not tied to Pure Romance
- Sell on TikTok Shop & Marketplaces – expand where your customers are
- Host events, sell on social, or open a retail space – no approval needed
- Fulfillment is coming back in-house for faster, more reliable shipping
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June 13: Final day for Euforia direct-to-consumer site. All Euforia Affiliates are encouraged to sign up for the Pure Romance Affiliate program if not already.
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June 30: Final day of emails sent on behalf of Pure Romance Distributors and final day to qualify for incentives or bonuses.
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July 1: Pure Romance Affiliate commission will move to 25%.
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July 1: All Pure Romance Facebook groups will be dissolved.
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July 2: Tentative to launch Euforia Wholesale.
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July 31: Pure Romance Distributor’s last day to order on the Online Office.
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July 31: Credits on File and Free Product must be used on the Online Office
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August 1: Personal Websites shut down.
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August 31: Last day for US, CAN, and MX to view reporting on the Online Office.
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Dates are subject to change.
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Text ROMANCE to 21372 to stay in the know!
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©2025 PURE ROMANCE, LLC
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