Digital Advertising Reminder

Pay-for-placement listings using the Pure Romance name, Pure Romance product names, or Marks as the target keywords or search terms are strictly prohibited and are in direct violation of Pure Romance’s policies. This includes, but is not limited to, Google AdWords advertising, Facebook advertising, and third-party online shopping sites, such as Amazon or eBay.

This is to provide a fair and equitable selling environment for all Consultants. It is also extremely important that Google and other such firms are clear on who owns these trademarks. Pure Romance has discovered that there are currently over 200 instances of key terms associated with current advertising buys and many of these are connected to Consultants. With so many people buying our core terms and product names it is creating confusion.

If you’re unsure of how this may impact your business imagine if another Consultant purchased search advertising so heavily that when somebody searched for your business “Pure Romance by Mary Sue”, the top result was her personal website, not yours. Or if somebody searched “Just Like Me Lubricant” their website appeared at the top of the results.

If you are currently participating in digital, social, or search word advertising, that is not in alignment with the policies detailed in the Incentive Requirements Guide, we ask that these practices be immediately changed.